In the recent era, majorly all e-commerce websites heavily rely on email marketing as a vital element to boost up sales and revenue for their business. E-commerce email marketing trends are rapidly changing over time. of the customers of these e-commerce websites prefer subscribing email newsletters to stay updated about the recent offerings and important information concerning the subscribed services. It is essential for these e-commerce websites to design an effective email marketing strategy based on recent email marketing trends to create a positive impact on the customer base and develop higher brand credibility.

email marketing trends
Source: bigambitions

Research shows that e-commerce email marketing will help to create high brand visibility among customers. The brand is unable to create an impact on the customer’s mind if they do not receive such email newsletters. Email marketing service for online retailers helps to create a high return on investment and is more effective compared to other social media tools like Twitter, Facebook, and Instagram. This is because; the conversion rates of emails are higher in comparison to these social media websites. So, if you want to create high credibility for your e-commerce business, then email marketing techniques will be your appropriate choice. The future of email marketing is bright and is the most accurate tool for building brand value.

Some of the important trends and components that you need to consider for setting up your next successful email campaign.

Emails with a Friendly and Conversational Tone

The emails that you are sending to your subscribers need to be genuine. Also, the tone of the emails should be friendly and informal so that your readers are able to relate with the offering on the e-commerce website. Additionally, Engage your subscribers with some interesting contents so that they are able to interact effectively and provide you with some valuable inputs about the website. This practice will help to create a personal bonding with your customers and develop their sense of belonging towards your brand.

Big Data - Email Marketing
Source: c3tek

Big Data Personalization

Email marketing statistics are largely based on the translation of big data into actions. This can be done by completely breaking data silos across channels. However, Big Data personalization is a complex and complicated procedure and thereby cannot be the hottest marketing trend for the upcoming years. These days, marketers believe that personalization is the key to driving most of the contents in these email newsletters. However, it is a proven fact that we have only reached half a decade of this functionality and needs more time to be completely accustomed and informed with Big Data personalization.

Eye Tracking

Earlier, eye tracking was mainly focused on websites. In the future, this unique function will be used for testing email creative. This method basically uses focus groups in combination with real end users. The affordability of hardware would enable e-commerce brands to run efficient email eye tracking tests at a reasonable cost.

So, these are the hottest email marketing trends that will surely dominate the e-commerce industry. Email marketing future is heavily dependent on these trends. The right application of these trends will definitely bring a huge transformation to this industry and will create high credibility for the different e-commerce brands. Larger customer base and high conversion rates will form the basis of the future of email marketing for e-commerce websites.

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